30 Seconds of Fame

Advertisers spend large amounts of money every day to get a 30 second spot in between TV shows. The average price for a 30 second TV spot during prime time is around $112,100 according to tvb.com. But when you put the commercials on during a football game, the numbers get larger, very quickly. On average, during football games, advertisers spend around $627,300 during Sunday Night Football, which is an increase of about 6% from last years cost. If you run commercials on CBS’s Thursday Night Football, commercial time will run you around $483,333.

Why are the commercials so much more expensive during TV that is broadcast live? The simple answer is the viewers. So many TV shows are watched after the fact, because people have such busy lives. They come home later, and watch their favorite shows when it is convenient for them, not when the shows are aired. Advertisers know that during the football games, more people are turning in to watch them as they are played, so their is a higher chance if getting a commercial in front of a consumer that might be interested.

The other two shows that are costly to advertise during are CBS’s Big Bang theory, and AMC’s The Walking Dead; they come in at about $344,827 and $400,000 respectively. The one-hour season premier of Big Bang Theory was watched by a record average of 17.2 million people!

To me it shows that if your willing to pay more for the commercial spots, the viewers will be there. The smarter option for TV commercials would be to put them on during the live broadcast shows such as football games. Other good options for grabbing the attention of many people would be to run them during shows that have a lot of viewers.

http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/
http://www.tvb.org/trends/4718/4709

The Motor City is in the Rearview

So Cadillac has decided to leave the Motor City behind. The Detroit based brand announced it’s decision just a day after appointing a new Vice President. The move was decided on because they want to move their brand to the epicenter of sophisticated living, SoHo, and so that they can better compete with other luxury brands such as Mercedes, BMW, and Jaguar.

In addition to creating a global headquarters in SoHo, they also want to establish the Cadillac brand as a separate business unit with in the company. The reasoning behind this is they want re-establish the brand into a preeminent position among other global luxury brands.

I feel like this is a good move for Cadillac! Most of the staff and production lines will stay in Detroit, so the move won’t affect the city too harshly. The move, though, will help Cadillac touch back down with the other luxury brands in the world. New York is a good city to use as a jumping off point into the global market because so many business people come and go every day.

As far as re-establishing the brand as a separate entity? I’m all for that as well. Seeing as Cadillac is the major luxury brand that GM owns, it is a smart move to make it stand out from the other regular brands they have. They want Cadillac to be able to compete with other luxury brands, and by setting it apart from the other brands and showing it as a premium brand, it will be better able to compete in that market.

Am I a little sad that Cadillac is moving to New York? Yes, because I know how important each and every company is to Detroit right now. Do I think it’s a smart move for Cadillac as a company though? Absolutely. I think it will be the move that will finally put them back into a market that they have the potential to do well in.

Information gathered from: http://www.adweek.com/news/advertising-branding/cadillac-will-move-its-global-headquarters-detroit-nyc-160328

Snuggle!

Snuggle the bear is going digital!

Many people are familiar with Snuggle softeners sweet mascot, Snuggle the Bear. The newest thing that this 30 year old mascot is trying out is the digital world and social media!

For the second year in a row, Sun brands, the owner of the Snuggle brand, has run a birthday campaign which also happens to coincide with National Teddy Bear Month. The big difference between last year and this year? Snuggle the Bear going digital! This year Snuggle has launched a campaign that stretches out across Twitter, Facebook, YouTube, and Instagram, placing the beloved mascot right in the middle of the internet. Instead of doing Throwback Thursday posts this year, Snuggle will be posting photos of packaging and pop culture references from over the last 30 years. Snuggle is also getting consumers involved by asking for them to submit pictures that they will turn into e-cards and social media posts. Another interesting fact is that all of the social media posts will be from Snuggle the Bear’s point of view!

I love the idea that Snuggle has been able to introduce Snuggle the Bear to the social media world. When I was growing up I loved the Snuggle commercials because of the bear. He is something from my childhood that I remember fondly. I think by placing Snuggle the Bear into social media it will do good things for the brand in general because most of the heaviest users of social media are my age, and we all can fondly remember Snuggle from commercials.

I also like the Sun is encouraging consumer interaction. When you invite consumers into the creation of posts and other things, you bring them into your brand and make them feel important. Likewise, when consumers feel important they are more likely to remember that brand when they go shopping because they have an emotional tie to that brand.

I can not wait to see what kinds of social media posts that Snuggle comes up with, and I look forward to connecting with Snuggle the Bear on Twitter, and watching the videos on Facebook!

Works Cited
http://www.adweek.com/news/technology/snuggle-doubles-down-social-media-159869

In light of all the NFL domestic abuse troubles that have been coming to light, I though I would do my inaugural blog post on it.

Out of the many brands that were/are sponsors for NFL teams, and even individual players, some have dropper their sponsorships, and some are scolding the NFL Among the brands that letting the NFL know how they feel about what is currently happening is Raddison, Nike, Anheuser-Busch, PepsiCo, Castrol, Campbell’s Soup, and even Visa.

In regards to Raddison, the brand has experienced mostly positive feedback, according to an AdWeek article. The general consensus on Twitter has been 62% positive, 26% neutral, and only 12% negative. Most people feel like Raddison dropping their sponsorship of Peterson was a good move, and as a result Raddison social branding has skyrocketed! Another brand to pull their sponsorship from Peterson is Nike. Mike has said that they do not condone any type of child abuse or domestic abuse. They have told the NFL about their concerns, and have suspended their contract with Peterson.

I personally feel like these brands are making smart decisions. Domestic violence has been something that has been hidden away for a long time, and will continue to do so until we all play a part in making it more unlikely to happen. I am proud that so many brands are playing a part in showing that domestic violence will not be tolerated. I feel like I am more likely to stay in a Raddison hotel. I already had respect for Anheuser-Busch after the emotionally moving ad that they created after 9/11, but did not air because they did not want to profit from that terrible tragedy. To see that they are now taking a stand again domestic violence, it makes the amount of respect I have for them as a company grow. Will it be difficult for the NFL with all these sponsors shaking things up? Absolutely. But it should still happen, especially if this is what gets the world talking about domestic violence.

 

Works Cited:
http://www.adweek.com/news/advertising-branding/nike-cuts-adrian-peterson-brands-continue-condemn-nfl-160189
http://www.adweek.com/news/technology/radissons-social-branding-went-through-roof-after-dropping-vikings-160193
http://www.adweek.com/news/advertising-branding/brands-sound-nfls-brutal-episodes-160173