Snuggle!

Snuggle the bear is going digital!

Many people are familiar with Snuggle softeners sweet mascot, Snuggle the Bear. The newest thing that this 30 year old mascot is trying out is the digital world and social media!

For the second year in a row, Sun brands, the owner of the Snuggle brand, has run a birthday campaign which also happens to coincide with National Teddy Bear Month. The big difference between last year and this year? Snuggle the Bear going digital! This year Snuggle has launched a campaign that stretches out across Twitter, Facebook, YouTube, and Instagram, placing the beloved mascot right in the middle of the internet. Instead of doing Throwback Thursday posts this year, Snuggle will be posting photos of packaging and pop culture references from over the last 30 years. Snuggle is also getting consumers involved by asking for them to submit pictures that they will turn into e-cards and social media posts. Another interesting fact is that all of the social media posts will be from Snuggle the Bear’s point of view!

I love the idea that Snuggle has been able to introduce Snuggle the Bear to the social media world. When I was growing up I loved the Snuggle commercials because of the bear. He is something from my childhood that I remember fondly. I think by placing Snuggle the Bear into social media it will do good things for the brand in general because most of the heaviest users of social media are my age, and we all can fondly remember Snuggle from commercials.

I also like the Sun is encouraging consumer interaction. When you invite consumers into the creation of posts and other things, you bring them into your brand and make them feel important. Likewise, when consumers feel important they are more likely to remember that brand when they go shopping because they have an emotional tie to that brand.

I can not wait to see what kinds of social media posts that Snuggle comes up with, and I look forward to connecting with Snuggle the Bear on Twitter, and watching the videos on Facebook!

Works Cited
http://www.adweek.com/news/technology/snuggle-doubles-down-social-media-159869

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