So Cadillac has decided to leave the Motor City behind. The Detroit based brand announced it’s decision just a day after appointing a new Vice President. The move was decided on because they want to move their brand to the epicenter of sophisticated living, SoHo, and so that they can better compete with other luxury brands such as Mercedes, BMW, and Jaguar.
In addition to creating a global headquarters in SoHo, they also want to establish the Cadillac brand as a separate business unit with in the company. The reasoning behind this is they want re-establish the brand into a preeminent position among other global luxury brands.
I feel like this is a good move for Cadillac! Most of the staff and production lines will stay in Detroit, so the move won’t affect the city too harshly. The move, though, will help Cadillac touch back down with the other luxury brands in the world. New York is a good city to use as a jumping off point into the global market because so many business people come and go every day.
As far as re-establishing the brand as a separate entity? I’m all for that as well. Seeing as Cadillac is the major luxury brand that GM owns, it is a smart move to make it stand out from the other regular brands they have. They want Cadillac to be able to compete with other luxury brands, and by setting it apart from the other brands and showing it as a premium brand, it will be better able to compete in that market.
Am I a little sad that Cadillac is moving to New York? Yes, because I know how important each and every company is to Detroit right now. Do I think it’s a smart move for Cadillac as a company though? Absolutely. I think it will be the move that will finally put them back into a market that they have the potential to do well in.
Information gathered from: http://www.adweek.com/news/advertising-branding/cadillac-will-move-its-global-headquarters-detroit-nyc-160328
In light of all the NFL domestic abuse troubles that have been coming to light, I though I would do my inaugural blog post on it.
Out of the many brands that were/are sponsors for NFL teams, and even individual players, some have dropper their sponsorships, and some are scolding the NFL Among the brands that letting the NFL know how they feel about what is currently happening is Raddison, Nike, Anheuser-Busch, PepsiCo, Castrol, Campbell’s Soup, and even Visa.
In regards to Raddison, the brand has experienced mostly positive feedback, according to an AdWeek article. The general consensus on Twitter has been 62% positive, 26% neutral, and only 12% negative. Most people feel like Raddison dropping their sponsorship of Peterson was a good move, and as a result Raddison social branding has skyrocketed! Another brand to pull their sponsorship from Peterson is Nike. Mike has said that they do not condone any type of child abuse or domestic abuse. They have told the NFL about their concerns, and have suspended their contract with Peterson.
I personally feel like these brands are making smart decisions. Domestic violence has been something that has been hidden away for a long time, and will continue to do so until we all play a part in making it more unlikely to happen. I am proud that so many brands are playing a part in showing that domestic violence will not be tolerated. I feel like I am more likely to stay in a Raddison hotel. I already had respect for Anheuser-Busch after the emotionally moving ad that they created after 9/11, but did not air because they did not want to profit from that terrible tragedy. To see that they are now taking a stand again domestic violence, it makes the amount of respect I have for them as a company grow. Will it be difficult for the NFL with all these sponsors shaking things up? Absolutely. But it should still happen, especially if this is what gets the world talking about domestic violence.